Restaurants do it beautifully. “Did you leave any room for dessert or coffee?” At least one car rental company my client just visited did it obnoxiously. “Did you want insurance, gas, a GPS, or a toddler seat? Who will be responsible for the car if something happens to it? Oh by the way, it’s extra …
Want Fries with Your Burger? The Fine Art of the Upsell Read More »
You wouldn’t be in business if it weren’t for your clients. Yet, sometimes we almost forget that we are ultimately in business to receive a salary and to make a profit. In large companies, a balance must be maintained between serving clients and serving the shareholders. In your small business, the shareholder is YOU, so …
In the Niche of Time You’ve probably heard advice about how it helps to carve out a niche for your business. But did you know it will also save you a tremendous amount of time? Here’s why. When a small business first opens, the entrepreneur is thankful to take anyone who breathes and pays their …