Want Fries with Your Burger? The Fine Art of the Upsell

Restaurants do it beautifully.  “Did you leave any room for dessert or coffee?” At least one car rental company my client just visited did it obnoxiously.  “Did you want insurance, gas, a GPS, or a toddler seat? Who will be responsible for the car if something happens to it? Oh by the way, it’s extra …

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